Press & Media
Cited data, ready to publish.
Every statistic below comes from a published iLuxuryTravels report with its primary source linked. Copy the citation line as written, or embed the chart directly.
Key statistics & citation lines
89 individuals per day crossed the US$30m wealth threshold between 2021 and 2026
Primary source: Knight Frank, The Wealth Report 2026. Analysis and context via iLuxuryTravels.
713,626 UHNWIs worldwide in 2026, up from 551,435 in 2021
Primary source: Knight Frank, The Wealth Report 2026. Analysis and context via iLuxuryTravels.
Average daily rate across preferred luxury hotel partners now exceeds $1,500
Primary source: Global Travel Collection booking data (1,000+ six-figure trips). Analysis and context via iLuxuryTravels.
South Africa's share of regional safari bookings fell from 36.3% to 26.6%
Primary source: Zicasso 2026 Luxury Travel Trends Report (100,000+ trip requests). Analysis and context via iLuxuryTravels.
Haute Retreats reports fully staffed estates in its tightest markets being reserved 6–8 months ahead
Primary source: Haute Retreats 2026 Ultra-Luxury Villa Trends Report. Analysis and context via iLuxuryTravels.
Embeddable chart
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<iframe src="https://iluxurytravels.com/embed/safari-share" width="100%" height="460" style="border:0" loading="lazy" title="South Africa's share of regional safari bookings — iLuxuryTravels"></iframe>iLuxuryTravels · Destination Demand Index
South Africa's share of regional safari bookings
Share of analysed safari trip requests, across 100,000+ requests.
Source: Zicasso 2026 Luxury Travel Trends Report, via iLuxuryTravels — The Luxury Destination Demand Index.
Citing an older figure?
Several widely republished luxury travel statistics are two or three years old. Below is the 2026-sourced replacement for each, with the underlying report linked.
“There are around 600,000 ultra-high-net-worth individuals worldwide.” (2023–2024 vintage)
713,626 UHNWIs worldwide in 2026, up from 551,435 in 2021 — Knight Frank, The Wealth Report 2026.
Source report →“Luxury hotel ADR is around $1,000 a night.” (2022–2023 vintage)
Average daily rate across preferred luxury hotel partners now exceeds $1,500, on booking data covering 1,000+ six-figure trips.
Source report →“South Africa dominates luxury safari demand.” (pre-2025 framing)
South Africa's share of regional safari bookings fell from 36.3% to 26.6% across 100,000+ analysed trip requests — Zicasso 2026.
Source report →
Quotable answers
- Is luxury travel demand still growing?
- 713,626 people now hold more than US$30m, against 551,435 in 2021 — an addition of roughly 89 people a day. The demand pool for six-figure trips grew faster than the supply of staffed houses, which is why lead times, not prices, are the binding constraint. Source
- What does a luxury trip actually cost per night in 2026?
- Above $1,500 a night at the average across preferred luxury hotel partners. Staffed villa rates undercut that per head above six guests, which is the arithmetic behind the shift from suites to houses. Source
- Where is safari demand moving?
- Away from South Africa: its share of regional safari bookings fell from 36.3% to 26.6% across 100,000+ analysed trip requests, with Botswana, Namibia and Kenya absorbing the difference. Source
Press releases
September 2026
iLuxuryTravels publishes a twelve-month 'best places to travel' calendar
Twelve month-by-month guides pair seasonal rate data with booking-window advice, answering the single most-searched planning question in luxury travel for every month of the year.
Read the December guide →September 2026
iLuxuryTravels expands editorial coverage to Japan and Asia
New destination guides for Tokyo, Kyoto, Niseko, Hakone, Okinawa, Osaka, Bangkok and Bali, plus a month-by-month Asia calendar — the site's first dedicated Asia cluster, meeting the fastest-growing demand in the luxury search data.
Read the Asia guide →September 2026
iLuxuryTravels launches a 47-page destination safety series
Plain-spoken safety briefings for every destination in the collection answer the question travellers actually type — 'is it safe to travel to X' — with honest risk detail and standing pointers to official US and UK advisories.
Browse the safety series →
Press kit
- Name: iLuxuryTravels — written as one word, lowercase 'i', capital 'LT'.
- What it is: a curated collection of luxury hotels, private villas, chalets and estates, booked through established travel partners, alongside editorial guides and data reports.
- Coverage: 80+ destination and calendar guides, a 47-page safety series, and a live collection across the Americas, Europe, Asia and the Indian Ocean.
- Editorial voice: the iLuxuryTravels Editorial Team; the magazine's standing tagline is 'The quiet side of luxury travel'.
- Data standard: every published figure links to its primary source; indicative rates are labelled as planning figures, never quotations.
Brand assets
The gold ILT monogram and wordmark are available on request in print and screen formats, together with photography of the collection. Tell the press desk what you need and the deadline you're working to.
Media contact: hello@iluxurytravels.com
Source reports
- Winter 2026/27 Luxury Villa Rate Snapshot
An August–September 2026 inventory snapshot across ten winter destinations, with examples of property-specific festive terms. Not a comparison of holiday quotes. — 4 cited sources, published September MMXXVI.
- The Top 10 High-Net-Worth Travel Trends for 2027
Ten shifts reshaping how the world's wealthiest households book, stay and spend — read from published industry research, with every figure sourced. — 8 cited sources, published August MMXXVI · Winter update September MMXXVI.
- The Luxury Nightly Rate Benchmark
What published luxury hotel and agency figures do—and do not—tell us about villa nightly rates. — 5 cited sources, published August MMXXVI.
- Luxury Destination Demand: Selected Signals
Selected advisor and agency signals on destination demand; these are not a market-wide ranking or forecast. — 4 cited sources, published August MMXXVI.
- Festive Season Villa Pricing: What to Check
How to compare Festive Season stays without treating an indicative nightly rate as a confirmed quote. Earlier unsupported price estimates have been withdrawn. — 0 cited sources, published September MMXXVI.
- St Barts Villa Pricing: What to Check
How to compare St Barts stays without treating an indicative nightly rate as a confirmed quote. Earlier unsupported price estimates have been withdrawn. — 0 cited sources, published October MMXXVI.
- Punta Mita Villa Pricing: What to Check
How to compare Punta Mita stays without treating an indicative nightly rate as a confirmed quote. Earlier unsupported price estimates have been withdrawn. — 0 cited sources, published October MMXXVI.
- Barbados Villa Pricing: What to Check
How to compare Barbados stays without treating an indicative nightly rate as a confirmed quote. Earlier unsupported price estimates have been withdrawn. — 0 cited sources, published October MMXXVI.
- Bali Villa Pricing: What to Check
How to compare Bali stays without treating an indicative nightly rate as a confirmed quote. Earlier unsupported price estimates have been withdrawn. — 0 cited sources, published September MMXXVI.
- Maldives Villa Pricing: What to Check
How to compare Maldives stays without treating an indicative nightly rate as a confirmed quote. Earlier unsupported price estimates have been withdrawn. — 0 cited sources, published September MMXXVI.
- Mallorca Villa Pricing: What to Check
How to compare Mallorca stays without treating an indicative nightly rate as a confirmed quote. Earlier unsupported price estimates have been withdrawn. — 0 cited sources, published September MMXXVI.
- Amalfi Coast Villa Pricing: What to Check
How to compare Amalfi Coast stays without treating an indicative nightly rate as a confirmed quote. Earlier unsupported price estimates have been withdrawn. — 0 cited sources, published September MMXXVI.
- Aspen Villa Pricing: What to Check
How to compare Aspen stays without treating an indicative nightly rate as a confirmed quote. Earlier unsupported price estimates have been withdrawn. — 0 cited sources, published September MMXXVI.
- Courchevel Villa Pricing: What to Check
How to compare Courchevel stays without treating an indicative nightly rate as a confirmed quote. Earlier unsupported price estimates have been withdrawn. — 0 cited sources, published September MMXXVI.
Reach the press desk.
Interview requests, data behind a figure, photography, or a correction — write to us here or at hello@iluxurytravels.com. Include your publication and deadline; the desk answers within one working day.