Press & Media
Cited data, ready to publish.
Every statistic below comes from a published iLuxuryTravels report with its primary source linked. Copy the citation line as written, or embed the chart directly.
Key statistics & citation lines
89 individuals per day crossed the US$30m wealth threshold between 2021 and 2026
Primary source: Knight Frank, The Wealth Report 2026. Analysis and context via iLuxuryTravels.
713,626 UHNWIs worldwide in 2026, up from 551,435 in 2021
Primary source: Knight Frank, The Wealth Report 2026. Analysis and context via iLuxuryTravels.
Average daily rate across preferred luxury hotel partners now exceeds $1,500
Primary source: Global Travel Collection booking data (1,000+ six-figure trips). Analysis and context via iLuxuryTravels.
South Africa's share of regional safari bookings fell from 36.3% to 26.6%
Primary source: Zicasso 2026 Luxury Travel Trends Report (100,000+ trip requests). Analysis and context via iLuxuryTravels.
Fully staffed estates in the tightest markets are reserved 6–8 months ahead
Primary source: Haute Retreats 2026 Ultra-Luxury Villa Trends Report. Analysis and context via iLuxuryTravels.
Embeddable chart
Free to embed on any editorial page, with attribution preserved in the chart footer. Paste this snippet where the chart should appear.
<iframe src="https://iluxurytravels.com/embed/safari-share" width="100%" height="460" style="border:0" loading="lazy" title="South Africa's share of regional safari bookings — iLuxuryTravels"></iframe>iLuxuryTravels · Destination Demand Index
South Africa's share of regional safari bookings
Share of analysed safari trip requests, across 100,000+ requests.
Source: Zicasso 2026 Luxury Travel Trends Report, via iLuxuryTravels — The Luxury Destination Demand Index.
Citing an older figure?
Several widely republished luxury travel statistics are two or three years old. Below is the 2026-sourced replacement for each, with the underlying report linked.
“There are around 600,000 ultra-high-net-worth individuals worldwide.” (2023–2024 vintage)
713,626 UHNWIs worldwide in 2026, up from 551,435 in 2021 — Knight Frank, The Wealth Report 2026.
Source report →“Luxury hotel ADR is around $1,000 a night.” (2022–2023 vintage)
Average daily rate across preferred luxury hotel partners now exceeds $1,500, on booking data covering 1,000+ six-figure trips.
Source report →“South Africa dominates luxury safari demand.” (pre-2025 framing)
South Africa's share of regional safari bookings fell from 36.3% to 26.6% across 100,000+ analysed trip requests — Zicasso 2026.
Source report →
Quotable answers
- Is luxury travel demand still growing?
- 713,626 people now hold more than US$30m, against 551,435 in 2021 — an addition of roughly 89 people a day. The demand pool for six-figure trips grew faster than the supply of staffed houses, which is why lead times, not prices, are the binding constraint. Source
- What does a luxury trip actually cost per night in 2026?
- Above $1,500 a night at the average across preferred luxury hotel partners. Staffed villa rates undercut that per head above six guests, which is the arithmetic behind the shift from suites to houses. Source
- Where is safari demand moving?
- Away from South Africa: its share of regional safari bookings fell from 36.3% to 26.6% across 100,000+ analysed trip requests, with Botswana, Namibia and Kenya absorbing the difference. Source
Source reports
- The Top 10 High-Net-Worth Travel Trends for 2027
Ten shifts reshaping how the world's wealthiest households book, stay and spend — read from published industry research, with every figure sourced. — 9 cited sources, published August MMXXVI.
- The Luxury Nightly Rate Benchmark
What the published data says a genuine luxury night now costs — and why the entry threshold for the top of the market has moved. — 5 cited sources, published August MMXXVI.
- The Luxury Destination Demand Index
Where affluent demand is concentrating, where it is quietly leaving, and which markets the published booking data says to watch into 2027. — 6 cited sources, published August MMXXVI.
- The St Barts Pricing Index
How the festive fortnight, enclave and staffing level move the nightly rate on a staffed St Barts villa. — 4 cited sources, published November MMXXVI.